Social Marketing Conference
TCC's Nick Pecorelli and Rachel Ward spoke at the World Non-Profit and Social Marketing Conference in Ireland on 12th April.
Nick's paper was on Healthy Values: Why Social Marketing practitioners will get more out of Values Modes than the Department of Health’s segmentation system, Healthy Foundations, and Rachel discussed the National Stroke Strategy: Gathering insight, providing behaviour change interventions and raising awareness amongst vulnerable communities in Sheffield.
In addition, Matt Wood and Julie Fowlie from Brighton University presented on Using social marketing to improve community communications and counter myths in a London borough, their evaluation of TCC's projects in the London Borough of Barking and Dagenham.
To find out more about the conference, see www.wsmconference.com.
Last Updated on Tuesday, 19 April 2011 08:27