NHS Barnsley – increasing uptake of sexual health services
Barnsley has high rates of unintended pregnancies and sexually transmitted infections among young people. The PCT realised that to combat these, it needed to encourage more people to use its sexual health services.
Our initial research for the PCT showed that although the people who use sexual health services tend to be happy with them, many young people in the area did not know what was available or how to access it. As a result, the PCT decided to commission us to carry out a social marketing campaign to increase awareness of sexual health services.
We got in touch with over 300 young people during the first phase of the campaign – enabling us to both inform its design and promote conversations about sexual health. We identified primary and secondary target groups, levels of awareness, barriers to access, sources of information and key influencers.
Our next step was to recruit a group of peer champions – young people who are able to work within their social networks to influence their use of sexual health services. We designed campaign materials for an advertising programme to run alongside this word of mouth campaign. As a result of our work, NHS Barnsley is confident that awareness of its sexual health services is increasing among the groups that need them most.
Our client's view
'TCC are great to work with - you know from the start that they're in it for the long term, not just quick wins. They are very responsive, friendly and they always deliver. The team's sound knowledge and professional approach means they have quickly built credibility with our staff and partners'
Last Updated on Friday, 11 February 2011 16:05