Social marketing
Want to help people to eat more healthily, access sexual health services, or get involved in the local community? We draw on our long experience in community engagement and political marketing to go a step further than most. We integrate campaigns within peer networks, to overcome individual and group-level barriers to changing behaviour, with initiatives to change the context, tackling structural barriers to behaviour change.
We also apply emotional intelligence to our work at personal and social levels, recognising that emotions are more powerful drivers of behaviour than logical reasoning, that self-confidence and other personal resources are key to breaking negative behaviour patterns and that strong interpersonal relationships are crucial for the initiation and maintenance of positive behaviour change.
We are using our experience in social marketing to work with clients including NHS South East Essex, Newham Council, RSPCA, Tunbridge Wells Council and NHS Sheffield.
To find out more, speak to Rachel Ward on 0208 688 0650 or rachel@thecampaigncompany.co.uk.
Last Updated on Thursday, 05 May 2011 14:20