Effective communication
We develop communications that really break through...
Following this year's extremely tough budget setting process, the Public and Third Sector now starts the new financial year facing a significant range of challenges in managing expectations, maintaining public trust and ultimately in ensuring community cohesion. At the same time they recognise they need to plan for the future by changing organisational culture and public behaviour in order to secure cost efficiencies in line with local budget commitments as well as improving public policy outcomes in line with new local and national priorities.
How TCC can help
TCC recognise all these challenges and have created an offer that responds to them in a structured and value for money way.
- Effectively communicating with all the key segments of your community - many sections of the community will be sceptical of change or even hostile to it. Do you know who they are and how they are likely to react? Is your communication overly focused on only some segments of the community? Our tried and trusted values based segmentation system Values Modes can help you gain insight into all segments of the community. Our insight driven communications palette ensures – by aligning messages with the appropriate values - that the right messages are going to the right people in your community, using the right channels.
- Addressing immediate challenges around trust and public expectations - our Effective Customer Engagement training can help to build trust in some of the most difficult communities and organisations across the country, by ensuring your staff are provided with the skills to engage with a wide range of residents or service users in all the front-facing situations they are placed in. From the reception desk or a manager at a consultation event, through to the street cleaner responding to a query on their rounds; all the thousands of conversations your staff have with the public on a daily basis are a vital form of engagement. In the current financial situation your reputation is endangered if you are not ensuring they are able to respond to the often emotionally driven conversations of residents.
- Behaviour change programmes - in times of financial austerity public authorities need to do more than reassure the public. The world that we have been used to has changed. We will need to negotiate a whole new settlement with citizens that leads to their greater involvement and can be a pathway to greater co-production in the delivery of their own services. This new settlement and cultural change will require direct behaviour change on the part of both staff and the public. It is not enough to rely on just strategic or high-level sign-up to organisational change.
Our distinctive expertise in this field, through our understanding of values means we know which segments of the audience will be motivated to respond, or be far more sceptical, to these changes. We can then help you implement a wholesale change programme that can be owned and delivered by your staff.
For more information, please contact jonathan@thecampaigncompany.co.uk
What do our clients think?
"The Campaign Company uses creative ways of engaging with people and bases projects on in-depth formative research and pre-testing, and then applies the research to practice. Distinctive features of their approach are emphasising peer-based strategies to ensure that messages resonate, and combining initiatives to influence the behaviour of individuals and groups, with initiatives to try and change their context. Their focus on both systems and individuals makes their work deliver sustainable impact”
Steve Stewart - Chief Executive Northumberland County Council
Last Updated on Tuesday, 12 April 2011 17:28