Strategic communications
At its core, strategic communication is a perception strategy. It is the massing of information, ideas and actions to align the perceptions of key audiences with our policy objectives. It is achieved through the synchronized promulgation of information, ideas and actions over time with means and content that are tailored for multiple and diverse audiences. This is a more succinct definition that allows us to begin developing a framework and doctrine for effective strategic communication.We understand that all communication is not strategic. Communication is strategic when:
- the scope of communication activities are geared for multiple and diverse audiences rather than a generic or specific audience
- when it occurs continuously through time (rather than being discrete at one point in time)
- when communication is insight-driven and “receiver-centric”, or tailored for suitability to audiences rather than sender-centric
- when words and actions help advance strategic goals.
At its core, strategic communication is a perception strategy. It is the massing of information, ideas and actions to align the perceptions of key audiences with strategic objectives.
At TCC we have developed a range of services (including brand management, reputations management, perceptions surveys, media management) that can help you understand how you are perceived by your key audiences and how you manage your reputation as a consequence.
Find out how we've helped our clients. Then contact us to find out how we can help you.
Last Updated on Monday, 22 June 2009 16:29