Public sector challenges are Europe-wide

TCC Company Chair Jonathan Upton has been abroad recently talking to those working in public administration in both Croatia and Romania about some of the common challenges that organisations face. These common challenges include:

  • Public service reform and reputation in an era of deficit reduction
  • Community cohesion in era of large-scale internal and external migration in Europe
  • Engaging young people in an era when there are high levels of cynicism
  • Public health in an era when some improved health outcomes are leading to wider health inequalities

In Croatia Jonathan met with senior representatives of the Zagreb and Rijeka city administrations to talk about initiatives such as the successful Young Mayor Scheme

In Romania Jonathan attended the 9th International Congress of the International Association on Public and Non-Profit Marketing to present interim reports on social marketing in the public health and community cohesion sectors.

Here, as well as in Croatia, there was a strong recognition that it is important to share learning and best-practice across frontiers. TCC is exploring how the following approaches to engagement could have wider application across Europe:

  • Values based segmentation
  • Understanding world views
  • Designing appropriate communications and messages
  • Peer to peer communications and interventions

International collaboration in all these fields is just as important as it has been to tackle financial issues at a Europe-wide level.

Charlie Mansell is Research and Development Officer for the Campaign Company

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