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Last Modified By: Mark Cunnah / Nov 19, 2008, 9:44am 
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TCC and Newham congratulate Joshua Adejokun on becoming the second young mayor for Newham 

Young Mayor for Newham

 


 What we believe...

 What we do...


TCC believes that long term success for any organisation is founded on the mutual trust established with its stakeholders, its consumers and the wider community. We believe that this mutual trust can only be achieved if an organisation actively engages in authentic and continuous dialogue with those whose lives it touches.

This belief underpins all that we do and drives us to be tenacious in delivering success for our clients.

We are a specialist communications consultancy. We are industry leaders in engaging with those groups in the community that are less often heard or are seen as 'hard to reach'.Gaining insight allows us to understand the behaviour of individuals -this helps our clients  ensure the success of the organisations or communities they serve. And at the heart of our approach is sustainabilty-we want to share and embed our learning with our clients.

 

We design and execute communications, research and training programmes that enhance understanding, motivate and equip people to take action.

 

We work with local authorities,the NHS, government departments, membership organisations, new deal for communities partnerships, charities and  those who work and campaign to bring about positive social change.

 

Take a look in more detail at the services we offer and the people we work with by clicking the links on the left. Below you’ll find our blog headlines, bringing you news, resources and an insight into our approach, and a selection of some of the things we're reading.



Miriam Makeba:  4 March 1932 - 10 November 2008



 What we're reading...

 What we're saying...


All   
added 2h 04m ago by Charlie Mansell
     Report Empty Homes - Empty Homes Agency
Just spotted this mentioned in the Guardian. It is one of those examples of how pro-am online collaboration can assist a Council. Local authorities who want to build community cohesion might want to engage with disaffected groups to encourage them to use internet, and more crucially for those groups, mobile phone technology to report empty homes. A council could easily set up a text number to do this. more...
added Nov 17, 2008, 6:49pm by Charlie Mansell
     Design Museum London
Following my trip to the Museum of Brands and Advertising in Notting Hill a few months ago, this weekend I went to another Museum that is of relevance to TCC. In this case the Design Museum. Actually I did intend to go for the Alan Aldridge exhibition, which featured lots of late 60's psychedelia with quite a bit of a nod to Lewis Carroll, as well as the exhibition on cities and design. However I would strongly recommend the bookshop from a TCC perspective as a useful source for books on logo... more...
added Nov 16, 2008, 6:07pm by Jonathan Upton
     Rafael Behr: Sergeant
Insightful article on 'the difference between democracy and populism'-and also of great interest to those of us who are 'Strictly' or 'X factor' fans! more...
added Nov 16, 2008, 4:17pm by Charlie Mansell
     Buy.ology Review: Buyer, Beware - washingtonpost.com
We've had it for politics and economic: now the "Political Brain" for marketing. I'm assuming websites will increasingly have little tests to capture neuroscience data on clients. Most crucially it talks about behaviour being more important than what people say, as people have got smart to many marketing ploys. more...
added Nov 16, 2008, 4:12pm by Charlie Mansell
     Stephen Baker - The Numerati
Sounds a bit like the book Super Crunchers. As computing power increases pattern recognition ability improves. Segmentaion is inevitably moving to individualised marketing. This may explain why the only loyalty card I have got myself is for Waterstones!:-) more...
added Nov 16, 2008, 1:28pm by Charlie Mansell
     Rachel Cooke talks to Jamie Oliver about his Ministry of Food | Life and style | The Observer
Interesting how the Ministry of Food concept may be branded "Jamie's Ministry of Food" as opposed to a more generic concept. Maybe all public sector bodies need to think about this sort of branding issue? more...
added Nov 16, 2008, 1:23pm by Charlie Mansell
     Tim Adams talks to Malcolm Gladwell, author of The Tipping Point and Outliers | Books | The Observer
Further background for the Gladwell event. He has gone further up in my estimation after this article. more...
added Nov 15, 2008, 8:44pm by Charlie Mansell
     Malcolm Gladwell asks is there such a thing as pure genius? | Books | The Guardian
For those going to the Malcolm Gladwell event, this may be of interest. An extract from his Outliers book. Quite reassuring really. Practice for 10,000 hours over a 10 year period and you too could be really good and successful at the things you most strongly desire. It does recognise that being in the right place at the right time is also important. Sounds more interesting than Blink though it may not quite match the impact of The Tipping Point. more...
added Nov 11, 2008, 12:58pm by Charlie Mansell
     BBC NEWS | Education | Aim school help 'at poor whites'
This is a welcome report by the NUT. There needs to be both resources and a clear change in attitude and leadership that breaks the acceptance of failure within some schools in some areas. Some local authorities may find it useful evidence for their local government spending round case. Ring fencing of educational spending a few years ago has helped quite a lot but targeted resources are needed next. more...
added Nov 11, 2008, 9:39am by Aline Delawa
     Lewisham local assemblies - case study in community empowerment
Well done David, Graeme and others from TCC involved in this project. Fantastic that we're a case study in IDeA! more...
added Nov 11, 2008, 9:04am by Aline Delawa
     Public officials and community involvement in local services
A new Joseph Rowntree Foundation report examining the role of community involvement in the governance of local services, with an emphasis on the role of public officials. more...
added Nov 7, 2008, 5:31pm by Charlie Mansell
     Obam Campaign - North Carolina Strategy Update
This was the North Carolina Strategy video. Useful to appreciate the entire scale of the operation in which Morgan and I played our small part. Multiply this by a further 10 battleground states to see how big the ground war was. It was as big as the air war this time. more...
added Nov 7, 2008, 2:30am by Charlie Mansell
     The presidential election results and voting preferences | How the race was won | The Economist
The first map that shows North Carolina as a new Blue State. It was an honour for TCC staff to be able to work in such an important battleground and to contribute to the making of history. The map shows the ongoing trend that the Democrats can win without the " historic South" whilst at the same time showing the evolution of the "new South" along the eastern seaboard. Marginal North Carolina will be a battleground again in 2012, but new battlegrounds may open up such as Georgia. This results ... more...
added Nov 7, 2008, 1:15am by Charlie Mansell
     BBC NEWS | Scotland | Labour victorious in Glenrothes
A remarkable result for Labour after the last few months. Apart from the local and domestic economic issues, was there also an Obama effect. The pictures of people celebrating outside the White House on Tuesday night, might have sent a message to people who defected from Labour over Iraq, that the demise of Bush was definitely now happening. The local SNP cuts to elderly services, a strong Labour candidate with a good local narrative and the national economic situation were probably the main ... more...
added Nov 4, 2008, 12:42pm by Jonathan Upton
     Opinion Suite: integrated e-consultation and opinion research
Opinion Suite is Delib's e-consultation software package for local authorities and public sector bodies, designed to provide a consultation system that works the way you want it to. To help you get the consultation system you want, we’ve made Opinion Suite as a range of modules which you can choose from and combine however you like. We’ve brought our engagement and design specialisms to these component parts but we don’t impose a configuration on you. In fact, Opinion Suite is an open-s... more...
added Nov 1, 2008, 8:46am by Charlie Mansell
     BBC NEWS | Health | Binge-drinkers 'risking dementia'
I nearly forgot to tag this!:-) more...
added Oct 30, 2008, 11:44am by Mark Cunnah
     StumbleUpon: Personalized Recommendations to Help You Discover the Best of the Web
The web most powerfull tool for website finding. As we speak can be some sites biggest source of vistors. more...
added Oct 31, 2008, 4:57pm by Charlie Mansell
     BBC NEWS | UK | Fright ad aimed at smoker parents
Will frightening people be the most effective way of running this sort of campaign. It would be interesting to see the results of any post advert surveying of its impact more...
added Oct 30, 2008, 8:43am by Aline Delawa
     Tennant to quit Doctor Who | Media | guardian.co.uk
Bad news for Dr Who afficionados in TCC - of whom there are many! more...
added Oct 30, 2008, 8:35am by Aline Delawa
     Private sector veterans managing in the NHS | Society | Society Guardian
The case for private sector interim management in the health service more...



added 22hrs ago
Discussion Created: Ambitions of a Young Mayor (by: Zuhayb Ahmed)

Discussion Created:

Nearly three weeks have passed since I passed on my Young Mayor title to Joshua Adejokun,  second Young Mayor of Newham.  He managed to attract nearly 1,700 votes, an incredible achievement demonstrating his success in reaching out to the electorate way beyond the confines of his school and friends. His deputy, Tommy Seagull was equally impressive with over 1,200 votes. Turnout across the borough rose to over 43% with nearly 10,000 young people casting their ballot. That's twice the number of young voters than last year. 

On hearing these figures I was greatly relieved as my main aim for my term was to boost the recognition of the Young Mayor scheme and more importantly just get young people actively involved in their community. I wanted young people to realise how important it was that they had a say in how their lives were run. This is a hard aim to achieve at a time when the public, especial the younger bracket, have lost faith in politics and the countries figureheads. I also congratulate the increased percentage turnout in the borough of Lewisham in their recent election. Once again reflecting that more and more young people are realising and standing up to make their voices count. 

 

Joshua has made a booming start to his term, already effectively campaigning against youth on youth crime which is a major concern for all young people. I feel comfort in knowing Joshua has decided to carry on the work I and my youth council started around gun and knife crime, and I believe he will do all that he can to push the issue further. I think it is important to highlight such positive moves by young people instead of constantly portraying young people in negative light as the media does thus perpetuating this creates a break in faith and communication between the community and young people.No doubt Deputy Young Mayor Tommy Seagull will be firmly by Joshua's side, supporting him in ensuring that the young people who they represent have thier views, opinions and emotions voiced on a platform that they deserve.  

 

I have learnt a lot during my term as Young Mayor, and have (sometimes unwillingly) matured through the experiences it offers. It has revived my belief in the general public being able to make a difference. It is this belief I wish to pass on to other young people across the country and is the core reason and aim of being involved with the 'Young Mayor Network'. 

 

Zuhayb Ahmed 

 

If you would like to hear more about Zuhayb's experiences as Young Mayor mail:zuhayb@thecampaigncompany.co.uk

For more info on the Young Mayor scheme go to www.thecampaigncompany.co.uk

www.newham.gov.uk/YoungMayor/
 


Added by: Zuhayb Ahmed on Nov 19, 2008, 1:34pm | In: General
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added Nov 6, 2008, 8:35pm
Discussion Created: After the Result was declared - The USA and its "blue revolution" (by: Charlie Mansell)

Discussion Created:

Having live blogged the US result for hours, I'm sure you can imagine I wanted to share in the celebrations.

 

What happened next?

 

After holding back for two hours as the first states came in, emotions then just exploded. Chants of "Yes we did" and "O-bama" were continuous.

 

African American students marched on the North Carolina state capitol to have a peaceful celebration.

 

People spilled from the bar onto the street. Cars sounded their horns and people shouted Obama to anyone they could see.

 

Only videos can probably do the scene justice and the local TV station was filming the scenes for posterity.

 

The Ukraine had it's Orange Revolution - here was the USA's own "Blue Revolution".

 

Then came Obama's acceptance speech. It was up there with Kennedy and MLK as a sumnation of where we were. "Change has come to America" and it was not hyperbole, but absolutely true.

 

When Obama said it was not the weapons, or the wealth, but the strength of our ideas that counted, he reached a magisterial high that caused a powerful emotional spasm in the Raleigh Times bar. it was the absolute high point to an evening of highs. I have to admit to shedding a tear or two at that point.

 

We continued to monitor the North Carolina electoral college result. Having taken an early lead, we had for an hour dropped behind as Republican precincts came in. However I never wavered from my conviction, I had held all day that we would triumph even there. The results for the Senate and Governor reinforced my view. By 1am we had taken the lead again and by 2am were 12,000 in front. Whilst it has not been formally called we are now 14,000 ahead and I do not think it will change. We joked about the narrative. I told Katrina one of the staffers from HQ who led our trip out into the countryside over the last tow days, that "It was Fayetteville wot won it" ad for her to spread that word of mouth!:-)

 

By 3am the party was winding down. My job was done, it was time to head home. I thought I had 5 hours to kill at the bus station, but then found a bus leaving at 3.30am.

 

I travelled through the night and morning through an America that was still celebrating or coming to terms with its momentous decision.

 

At Richmond, Virginia, the former capital of the Confederacy, at 6.30am, I stopped off for a hour to wait for a change of bus. The TV was showing the news. People were all clustered around, watching. Elderly African American women were talking of their amazement at events. It was profoundly moving.

 

The bus then travelled through Washington. I saw the US Capitol for the first time. It was amazing to think of change coming to Washington, a majority African American town with an African American family for the first time its most important residents.

 

We stopped at Baltimore, where I was able to buy a copy of USA Today with the Headline "Obama wins!" and the sub headline that sums it up, "America makes history". How true it was. Can you imagine the UK or a European nation doing the same at this stage? America had recaptured the world's imagination!

 

Before we reboarded the bus, the African American driver noticed the Obama stickers on my bag and said to me what a great victory and we got into a conversation. When I explained that I had come over from the UK as a volunteer, he said, "Thanks for coming over, we needed all the help we could get." This was not the only time this happened. A guy in the bar said the same earlier. Later a museum attendant in New York and at the airport a white American woman also said similar things. I was so moved by this.

 

At 2.30pm I arrived in New York. I has originally planned to go straight to the airport from the victory party, but due to  the fluke of getting an earlier bus, I found myself as an "Englishman in New York" with three and half hours to do some touristing on the day after America made history.

 

Here is my "what you can do in three hours" guide:

  • Get a map. I could not find one on the nearby news stands, so I quickly went lateral and bought myself a Michelin restaurant guide which had the maps I needed.
  • Walk to Times Square, where only hours earlier there had been a massive Obama celebration.
  • Get a subway train to Central Park. The metro, though efficient, looked rather dated compared to the recent modernisation to the London tube.
  • Walk across Central Park. Its massive, but rather beautiful in its autumnal colours. Amazingly for such a Beatles completist, I did not look for the "Strawberry Fields" memorial to John Lennon. Perhaps I thought it was too sad on such a joyous day. In any case I am off to Liverpool in November to enjoy the "City of Culture". Perhaps the right place to enjoy some mournful dockside harmonica?
  • Go to the Metropolitan Museum of Arts. It is also massive. I allocated an hour to this and got through all the 15c-19c European paintings on the second floor. It was worth a 7,000 mile round trip to see Burne-Jones' "Love song", let alone everything else that happened.
  • Walk through Madison Avenue and Fifth Avenue to get a subway to Grand Central Station. I just love the roof. I also stood in the queue to get a rapidly selling out New York Times with the headline "Obama". There really wasn't much else to say at that point!
  • Having arrived on a Greyhound and used the subway, one had to finish with a New York Taxi driver taking one to the airport. The traffic was appalling, however by then we had a long chat and he said he would take me through all the backstreets he knew to get me there well in time to avoid missing my plane. He was formally a senior supervisor at General Motors who had lost his job, so we had a good chat about the hopes for Obama and the US economy.

 

I flew back overnight and arrived in London on Thursday morning. In just fours days, I had the adventure of a lifetime at a point of historic change. What more could one ask for? "Bliss it was". I may not have fitted in with Wordsworth's demographic segmentation, but at least I was surrounded by a young country at ease with itself. It was a profoundly moving experience for me, so I am sure I will blog some more about it as I absorb all my experiences.


Added by: Charlie Mansell on Nov 7, 2008, 4:35am | In: General
more...
added Nov 6, 2008, 7:06pm
Discussion Reply: Early results - Good News from Kentucky (by: Charlie Mansell)

Discussion Reply:

I got 50 out of 51. The one I predicted wrongly was Indiana, which went to Obama by just 22,000 votes. I should have put more fairth on the fact that the most populated area of it watches Chicago TV stations and knew Obama far longer than most Americans


Added by: Charlie Mansell on Nov 7, 2008, 3:06am | In: General
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added Nov 6, 2008, 9:22am
Discussion Created: Change comes to Indiana and, in case you missed it, the Indian Ocean got in on the act early. (by: Joanne Milligan)

Discussion Created:

The eyes of the world have been staring at the US for months now and you can be forgiven for missing the dramatic change which recently visited the tiny Indian Ocean country of the Maldives.

 

The collection of some 1,190 coral islands, grouped into 26 atolls, south-southwest of India has just held its first multi-party Presidential election since it's independence from Britain in 1968. Known primarily as a luxury tourist destination for Westerners, the total land space of the country is about 1.7 times the size of Washington DC and is home to a population of about 300,000 Sunni Muslims.

 

This small Islamic state has been on the long road to democratic reform for the last 4 years and has had significant obstacles to overcome on its journey, not least the obfuscation by powerful vested interests who have long controlled the levers of political and economic power.

 

The election of pro-democracy campaigner and former Amnesty International prisoner of conscience, Mohamed Nasheed (Anni), with just over 54% of the vote, to serve as President following 30 years of rule by defeated incumbent Maumoon Abdul Gayoom, marks a turning point for this country. It holds out the potential for the emergence of a small, yet not insignificant, liberal Islamic democracy in the region.

 

The record turnout across the US in Tuesday's Presidential election pales in comparison to the 86.58% of the eligible electorate who turned out in the Presidential run-off election on 28th October in the Maldives. The challenges still facing the Maldives and its people are many but all of the signs emanating from the country suggest that the roots of lasting democratic reform have been planted and embraced by the people of the Maldives.

 

For the last couple of years, The Campaign Company (TCC) have been assisting fledgling NGOs and pro-democracy campaigners in the Maldives to highlight the need for democratic reform amongst their own people and bring international influence to bear on the Maldives Government.

 

We are especially proud of our association with Dr Hassan Saeed, patron of Maldives NGO the Open Society Association, who stood as an independent candidate in the election and attained a remarkable 17% of the vote in the first round on 8th October, putting him in 3rd place of 6 candidates. Whilst this failed to secure Hassan a place in the run-off round, it confirmed that this embryonic multi-party democracy needs people of his intellect, vision, values and calibre to continue its transition to pluralism.

 

Whilst eyes may be diverted to change elsewhere in the world, there will be those in the international community who continue to monitor and support economic, political and civil developments in the Maldives and who will be especially keen to ensure that the lessons to be learned from the Presidential elections are taken on board by the new Maldives authorities before the Parliamentary elections scheduled for early next year.


Added by: Joanne Milligan on Nov 6, 2008, 5:22pm | In: General
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added Nov 5, 2008, 1:58am
Discussion Reply: Yes we did!! (by: Damani Goldstein)

Discussion Reply:
CONGRATULATIONS! The most exciting election ever, so amazing that you
could be a part of the campaigning.

2008/11/5 Aline Delawa via Central Desktop
<reply.2669985.86868.10718982DA0BCE424E1F7FDC37DA5C3C21EA9545@in.centraldesktop.com>:
> [Original Message Contents Removed]


Added by: Damani Goldstein on Nov 5, 2008, 9:58am | In: General
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added Nov 5, 2008, 1:39am
Discussion Reply: Early results - Good News from Kentucky (by: Joanne Milligan)

Discussion Reply:
I'm pretty pleased - I had predicted Ohio and Florida for Obama in my
www.predictify.com predictions but it lokks as though I called a couple of
others wrongly for McCain ..... can't win 'em all!





2008/11/5 Charlie Mansell via Central Desktop <
reply.2669607.86868.1071597372D14B58E48E37B9E6167CD7E1F7B176@in.centraldesktop.com
>

> [Original Message Contents Removed]


Added by: Joanne Milligan on Nov 5, 2008, 9:39am | In: General
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added Nov 4, 2008, 11:10pm
Discussion Reply: Yes we did!! (by: Aline Delawa)

Discussion Reply:
If that's the official result then that is truly revolutionary!!

Are you chaps ready to be flown off to Glenrothes as soon as you get back??

2008/11/5 Morgan McSweeney via Central Desktop <
reply.2669985.86868.10718982DA0BCE424E1F7FDC37DA5C3C21EA9545@in.centraldesktop.com
>

> [Original Message Contents Removed]


Added by: Aline Delawa on Nov 5, 2008, 7:10am | In: General
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 What's new?...

17/11 - Zuhayb Ahmed -the recently 'retired' Young Mayor of Newham, has joined TCC as Coordinator of the Young Mayor network which brings together the 4 directly elected incumbents in Newham,Lewisham,Lambeth and Tower Hamlets. His primary role will be to increase awareness of the Network and build relationships with a range of youth organisations.


07/11 - Welcome to Chris Hill who joins the project team in our Sheffield office on Monday 10th November!  Chris graduated from Sheffield university this year with a degree in research methods in politics.


30/10 - TCC's Charlie Mansell becomes the company's international correpondent from 1-4 November as he goes to the United States and blogs live from North Carolina for the US Presidential Elections

13/10 -  Welcome to Sophia Papadopoulos who is working with us as a local community project worker, for 2 months in Barking and Dagenham.


10/10 - We Welcome Debbie Coulter as an associate,  Debbie was formally the Deputy General Secretary to the GMB Trade Union.  She will be working with us on a consultation that we are carrying out on behalf of the Equality and Human Rights Commission


  29/09 - We have recruited new Project staff in the Croydon office; Welcome to Jessica Griffiths and Claire Harding both starting on Monday 6th October 2008; and welcome to Majeed Neky is starting on Monday 3rd November.


   28/09 - 30/09 Come and have a cuppa with us in the TCC kitchen if you're at the World Social Marketing Conference in Brighton.



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