the campaign company

Understanding people is the starting point to involve, engage and communicate effectively; what motivates them and who influences them. The Campaign Company’s unique politically aware insight driven practice helps our clients do this.

We use Values Modes, a powerful tool that helps to explain the underlying drivers of behaviour. Understanding why people do things makes for better service design, better decision-making and more efficiency.

We pride ourselves on producing high quality and reliable insight that inspires meaningful change and helps clients respond to new and challenging policy and communication needs. We currently work with local authorities, NHS Trusts, charities, businesses and membership based organisations. But we will work with anyone who shares our values.

To find out more about our values approach, examples of work we have delivered and to take our values modes test please click HERE.

  • TCC’s Daniel Jackson presents…

    Each year TCC fund an award ‘the best undergraduate student undertaking the social marketing elective’ at Brighton University and we ask one of the team to present the prize each year to the winning student

  • NEW Interview

    TCC have interviewed Professor Jeff French; CEO at Strategic Social Marketing. Please click here to view the video

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  • 5:2 – habit reinforcement & the reframing of rationing?

    Having looked at research into habits recently, the question arises are there any effective short-cuts to pro-social habits. The one that seems to be growing due to its simplicity is living a 5:2 life – the concept of intermittent fasting or deferred gratification in various areas of life.  This has been the subject of a
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  • Key elements in building Resilience

    I have previously blogged about the need for building resilience. This along with optimism, understanding motivational values and interventions that promote pro-social behaviour and habits is probably more useful as a group of public policy actions than the more general attempt to promote a concept such as ‘happiness’. That can often be derailed at various times by
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  • Hours for fitness – how did we do?

    At the beginning of April we decided as a company that we would to do something for charity. Over the past 18 months we have increased the amount of work we do with local authorities on public health projects, and as such we wanted to demonstrate our own commitment to public health by encouraging our
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  • Making a Habit of it

    This is my second posting on the concept of Habit, so you could say I am just starting to make a habit of it. In 2010 I wrote a blog posting on the subject which drew from what we knew then. I said at the time: “We know that reinforcing good habits is a good
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