For us, understanding people always comes first. Our unique understanding of people’s values, social networks and relationships has consistently improved the impact, efficacy and efficiency of organisation’s communication, consultation activity and behaviour change interventions and campaigns over the last 15 years.
Understanding people’s values we can see what makes people tick and what changes behaviour. Understanding values helps us design powerful and effective communication and engagement programmes that have an impact, improve your influence.
Social networks are the powerhouse that pushes societies on. Good networks make people feel that they belong and are listened to. By gaining insight into these networks and engaging with their key personnel, communicators can bring about the change they want to see.
Relationships matter to individuals personal influence is always more effective than formal authority. By exploring relationships and mapping out how they work, we can exert influence and help you identify the best way to have an impact.
Over the past decade we have consistently seen that finding out people’s, communities and population’s values can transform the way our clients communicate and engage with their target groups to achieve real and lasting change.
Using the ‘Values Modes’ tool we can help you understand:
- The motivational drivers and values of a population or group
- The communication messages that will resonate with different groups
- The channels that will reach specific groups
- The potential vulnerable groups or instances where social problems may arise